Avoid errors and improve data quality in Adobe Marketo

Why is my lead scoring in Marketo unreliable?

Lead scores often depend on user interactions like form submissions, downloads, or clicks. If any of those events are missing or not firing correctly, scoring models become inaccurate. Trackingplan validates each trigger and alerts you to any tracking gaps—ensuring your lead scoring logic is fed with reliable data.

Why do my campaigns show inconsistent attribution?

Trackingplan ensures that UTM parameters are captured and structured correctly across all your sources, avoiding issues like missing mediums, campaign names, or overwritten values. This ensures Marketo attribution logic works as expected and reflects the true origin of your leads.

Can Trackingplan detect tracking drops after a site update?

Yes. Trackingplan monitors your entire tracking setup continuously and immediately flags when important events disappear—even after a silent update or code release. This helps you catch tracking failures that would otherwise go unnoticed until it’s too late.

Does Trackingplan require access to my Adobe Marketo account?

No. Trackingplan works independently by monitoring your data collection layer—whether web or app—without accessing Marketo directly. This allows for faster onboarding, greater security, and full compliance with internal access policies.