Avoid errors and improve data quality in Adobe Target

Why are my A/B test results skewed in Adobe Target?

Skewed test results usually point to missing or delayed events. Trackingplan ensures accurate data collection for every user interaction, so your experiments reflect true performance and user behavior.

How do I fix issues with event tracking in Adobe Target?

From missing clicks to misnamed events, Trackingplan surfaces all inconsistencies in your event tracking setup and notifies your team with actionable insights to fix them quickly.

What if I’m seeing discrepancies across platforms?

Trackingplan compares tracking data across all platforms (web, app, etc.) and ensures consistency so your personalization logic remains aligned no matter where your users engage.

Is manual tracking setup enough to ensure proper Adobe Target functionality?

Manual setups often miss edge cases or degrade over time. Trackingplan continuously audits your setup, catching any changes or breaks that would otherwise go unnoticed.