Avoid errors and improve data quality in Drift

Marketing Automation

Drift is a conversational marketing platform that enables businesses to connect with website visitors through chatbots and live chat, facilitating real-time engagement and lead generation. However, its effectiveness hinges on accurate tracking, seamless integrations, and proper configuration. Trackingplan addresses these challenges by automatically monitoring and validating your Drift setup, ensuring data integrity without requiring direct access to your Drift account or other analytics destinations.

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COMMON PROBLEMS

Most common mistakes when using Drift

Improper Integration with CRM Systems

Challenge: Incorrect or incomplete integration with CRM platforms like Salesforce.

Impact: Leads to data not syncing properly, causing misalignment between Drift and your CRM.

Incorrect Google Analytics Tracking ID

Challenge: Mismatched or incorrect Tracking ID in Drift's Google Analytics integration.

Impact: Results in Drift events not being recorded in Google Analytics, leading to data discrepancies.

API Errors Due to Improper Payload Formatting

Challenge: Sending improperly formatted payloads when using Drift's API.

Impact: Causes unexpected issues processing requests, leading to failed data transmissions.

Permission Issues in Integrations

Challenge: Insufficient user or object permissions in integrated platforms.

Impact: Prevents Drift from accessing necessary data, leading to integration failures.

Lack of Real-Time Monitoring

Challenge: Absence of real-time monitoring for Drift's performance and integrations.

Impact: Delays in identifying and resolving issues, affecting user engagement and data accuracy.

Automated Integration Validation

Continuously checks the health of integrations between Drift and platforms like Salesforce and Google Analytics, ensuring seamless data flow.

Real-Time Error Detection

Monitors for API errors and misconfigurations, alerting you promptly to issues like improper payload formatting or permission problems.

Consent Compliance Monitoring

Ensures that Drift's tracking aligns with user consent preferences, maintaining compliance with privacy regulations.

Comprehensive Tracking Validation

Verifies that all Drift events are correctly captured and transmitted to analytics platforms, ensuring data accuracy.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Drift

Trackingplan ensures your Drift implementation is accurate and reliable, enhancing your conversational marketing efforts.

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Support

Frequently asked questions about Drift

Why aren’t Drift events appearing in Google Analytics?

A common cause is an incorrect or missing Google Analytics Tracking ID configured within Drift’s settings. Trackingplan verifies your configurations to ensure events are properly sent and recorded in Google Analytics.

How can I ensure Drift is properly integrated with my CRM?

Trackingplan monitors the integration between Drift and your CRM, detecting permission issues, misconfigurations, or synchronization failures that could affect data accuracy and flow.

What causes API errors when using Drift?

API errors often result from improperly formatted payloads or incorrect API calls. Trackingplan identifies these issues, enabling fast resolution and preventing data loss.

How does Trackingplan help with consent compliance?

Trackingplan monitors Drift’s tracking activities to ensure they align with user consent preferences, supporting compliance with GDPR, CCPA, and other privacy laws.

Can Trackingplan alert me to real-time issues with Drift?

Yes, it provides continuous real-time monitoring and alerts for any performance or integration issues affecting Drift, so you can act swiftly.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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