Marketing Performance Watchdog

Protect Your Ad Budget From Silent ROAS Killers

Algorithms rely on accurate data—make sure you feed them right. Don’t let bad data waste your ad budget. Protect your campaigns with Trackingplan.

Money burns when marketing data doesn’t tell the true story

Broken pixels, errors in campaign tagging, and missing consent signals quietly damage attribution and ROAS. Trackingplan monitors your marketing data 24/7 to keep campaigns accurate, compliant, and profitable.
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24/7 Smart Campaign Monitoring

No more launching and hoping for the best. Trackingplan monitors every live campaign in real time, alerting you instantly when pixels go missing, conversions drop, or events stop firing.

UTM & Naming Conventions Monitoring

A single typo in campaign naming can ruin your attribution and hide what’s really driving performance. Trackingplan standardizes naming conventions to protect data quality and ensure accurate marketing reporting.
Screenshot of a campaign management dashboard highlighting campaign naming conventions with rules and a toggle to highlight campaigns with invalid names.
Screenshot of a Trackingplan dashboard showing detected pixels and trackers for different website paths with color-coded dots for various ad systems like Facebook Pixel, Google Ads, and Google Analytics.

Automatic detection for offline Pixels

Pixels are increasingly complex, collecting more data that powers bidding, audiences, and personalization algorithms. Beyond just alerting you whenever a pixel disappears on the landings you're sending traffic to, Trackingplan makes sure each data point meets the specifications you’ve defined, notifying you about any misconfigured parameter that could silently hurt performance.

Compliance made easy

Prevent compliance risks by monitoring sensitive data and cookie consent behavior, ensuring analytics and marketing tools only receive data from users who have given their consent.
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How it Works

Think of Trackingplan as your always-on AI assistant that ensures your attribution, audiences, and optimization algorithms always work with consistent, complete, and actionable data.
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Install it in minutes

Hand these instructions to your developer—they’ll have it ready in a snap. Easy for them, instant results for you!

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It learns from your real user traffic

As soon as it’s installed, Trackingplan starts listening to your real user traffic to understand exactly how your tracking works – identifying patterns, detecting anomalies, and automatically mapping all events, properties, and destinations across tools – without manual input needed.

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Continuous checks, without lifting a finger

With continuous 24/7 monitoring, Trackingplan watches your campaigns and marketing data around the clock, spotting changes and issues the moment they happen — from pixels suddenly going offline to UTM inconsistencies that break attribution and performance reporting.

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Trusted by 485+ data-driven tech leaders
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Trackingplan helps us identify untagged or empty data in campaigns. This allows us to proactively alert the client, showing them we’ve uncovered issues they might not even know exist. These insights help me build rapport with the client, as I can proactively spot issues and flag them before they become problems.”

Pablo Urueña
Digital Analytics Manager at Semmántica
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Read their story

Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).
  
Any question?
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